Roblox is a gaming industry juggernaut – having become a billion-dollar enterprise in 2025 with nearly 100 million daily active users. Strategic investments in technology have fueled the company’s growth, and Bug ID has helped Roblox become a leading game engine and social platform by facilitating collaboration across its ever-expanding footprint.

Our relationship with Roblox began several years ago, when the company engaged Bug ID on a design-build project for a new facility. What led Roblox to choose us over the competition? Bug ID’s initiative in recommending and creating a global standard for its collaboration spaces, as well as our ideas for
how to provide remote support company wide.

Ready Station 1

The initial project centered around a new building – called Station 1 – where AV enablement would be needed for a few hundred spaces, including conference rooms, all-hands spaces (large and “mini”), huddle rooms, board rooms and training rooms, many of them configurable for specific use cases. We equipped them all with native Zoom controls for AV automation, along with IP management technology that allowed their facilities staff and media systems engineers to provide comprehensive remote support. 

One measure of Roblox’s initial confidence in Bug ID: Even before work began on Station 1, they asked us to upgrade their facilities in another building, called Station 2. This involved a retrofit of about 85 rooms. Our solution continued the the strategy we developed for Station 1 but also included a significant reworking of their current AV network. Looking back on it now, this smaller 85-room project almost feels like a proof-of-concept exercise – a very successful one that saw tech support calls for Station 2 drop by approximately 80% once our solutions went online. 

From that point on, it was full steam ahead.

As we worked on Station 1, Roblox completed construction on a third building, Station 5. They asked us if we had the wherewithal to tackle this project as well. We did, thanks to our well-established process and partner network.  Across Stations 1, 2 and 5, we built about 600 rooms for Roblox in a year and a half. It’s also worth mentioning that our work included additional components that weren’t part of the original scope. Among these additions were various cafes and a direct view video wall that extended around a corner of the Station 5 lobby.

In 2025, we began work on Station 4 – a buildout touching about 85 rooms over approximately three months. Here, too, our solution adhered to the standard we established for Station 1. All rooms are built around Zoom. Most feature displays with NEAT bars, while larger ones have a mix of Logitech and multi-camera arrays powered by Zoom Intelligent Director software running on Polycom products. As part of our larger-room standards, we also have Shure beamforming mics with full DSP, a combination of QSC and Extron speakers, and NeatPad controls with an Extron backend. Powerful, scalable, and reliable, with great combability between hardware and software. 

And speaking of reliability…

The initial 80% reduction in support requests that we achieved for Station 2 has continued across all four facilities. Moreover, we worked with Roblox to enable easy remote management that they can do themselves. This was a significant achievement, as the company has only a few team members dedicated to AV support. 

Next up for Roblox: bringing the same collaboration capabilities to its East Coast offices in the Washington, DC area.

The coast-to-coast nature of our partnership further reflects the level of trust and confidence that Bug ID has achieved with Roblox. We were hired initially to help bring consistency and capability to its collaboration technology, and in short order the company engaged us enterprise wide. 

Roblox may be a gaming platform, but when it comes to collaboration technology, it doesn’t play around. And neither do we. Bug ID created Roblox’s AV standards. We maintain them. And we’ve engineered a support system that requires minimal internal staffing. What a privilege it is help an industry leader achieve the communication agility and stability it needs to thrive.